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The essence of life is change, and time births wisdom. And so,
we live our lives in front of each other, bringing front and center the
important things, all for the sake of finding our place within a fast-changing
world. For Sparrow Records recording artist ZOEgirl, fullness of life is
everything, and the group has spent the past three years exploring, through
their songwriting and music, the hard issues facing teenage girls. Culturally
pervasive themes such as self-esteem, eating disorders, suicide, and teen sex
have always been near to the heart of ZOEgirl, and with collective sales of
nearly 1 million units on projects ZOEgirl and Life alone, it is clear that
their message has struck a powerful chord with a vulnerable generation.
ZOEgirl—Chrissy Conway, Alisa Girard, and Kristin Swinford—is a group who
understand the relationship between time and change, and its impact on their
music and message. "With the first album, there was such a hole in the
music industry that would reach the in-between age (12-16 year olds) and a lot
of parents in the church were really frustrated that their daughters were buying
music that they didn't approve of," Alisa explains. If they wanted to fill
a void within such a rudderless industry, ZOEgirl realized that they would
initially have to sacrifice some of their own artistic tendencies in order to
"make it fit for these little girls that were lost in a sea of pop
music." With the catchiest of pop beats and choreography, ZOEgirl made
their way onto the music scene, scoring four Top 5 radio hits, and eventually
appearing before more than a million people, having toured with such artists as
Newsboys, Plus One, Avalon, and Carman.
With the release of their sophomore project, Life, ZOEgirl stepped outside the
stylistic bounds of a more packaged debut and created a brilliant second chapter
in their ministry. Life, with its edgier, more intense feel, garnered more hits
and praise, and ultimately opened more doors for the message of ZOEgirl to be
developed as well as shared. Suddenly, Chrissy, Alisa, and Kristin found
themselves stepping deeper into the raw heart of pop culture. In 2001, the group
participated in a mission trip to Caracas, Venezuela, where they ministered with
300 young girls to the community through personal interaction and music.
"One night we split into teams with the idea that the girls could share
anything that was on their hearts," Chrissy recalls. "We were stunned
by what we heard. Things like: 'I hate my body,' 'I hate my shape,' 'I'm taking
diet pills,' 'I'm thinking of suicide.' I don't think we realized that so many
of the girls, almost all of them, were dealing with these issues."
The essence of life is change, and the current musical climate is schizophrenic.
On any given Top 40 station, the playlist will include Eminem, POD, Pink, Avril
Lavigne, and Justin Timberlake—all in a row, typically. The pressure is off;
there is no particular pop genre vying for the attention of the youth. After
three years of familiarizing themselves with their audience, cultural trends,
and each other, ZOEgirl adamantly believe that Different Kind Of Free, the
group's third studio release, is the project most true to who they are
artistically, as individuals and as a group.
ZOEgirl fans should not worry about not being able to recognize their favorite
group. The lyrics found on Different Kind Of Free are as personal and accessible
as ever. Stylistically, the group has found a rare balance between guitar-driven
pop and groove-laden R&B, while maintaining their signature sound of catchy
hooks and powerful choruses.
If ZOEgirl filled a void within pop music while simultaneously bringing to light
the issues facing young girls, and if Life took those issues to the next level,
then Different Kind Of Free is a project dedicated to the responsibility of
making sense of the issues. It is evidence of the connection between time and
change, honesty and wisdom. “We believe that our role is to be honest. It’s
letting people know that we're not perfect; it's letting them know that we all
have needs and desires to be stronger, and to follow God more. That's what our
role is . . . being an example to follow,” explains Kristin.
Although ZOEgirl is incredibly serious about exposing the pain which so much of
their audience experiences, they are not content to simply let their audience
remain in the broken-ness. "We want to talk about issues and empower people
to be able to move past where they are and receive healing from God," Alisa
explains.
Empowerment. Freedom. These are the pervasive themes on Different Kind Of Free.
The title track itself feels especially timely for Alisa. "We live in a
freedom-focused world. 'Life, liberty, and the pursuit of happiness.' It's all
such an insecure freedom. We want to profess a kind of freedom that can't be
taken away."
Though Different Kind Of Free is a stylistic evolution for the women of ZOEgirl,
the group's mission remains constant: "We want to clearly lay out the story
of Christ, of how to know him and receive him, because it is the most alive and
passionate thing in our hearts," says Alisa.