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"We live in a day and age where people
don’t want to hear about Jesus, they want to see Him. They want to see Him in
our lives and in what we do and in the way we treat each other. Being a witness
doesn’t always mean passing out tracts on the corner. It also means being kind
and considerate. It means giving a smile to someone who’s down. It means
living every part of our lives in a way that testifies to the reality of God’s
love in our hearts. It should be as natural and constant as breathing."
- Michael Passons, Avalon
With five albums, sixteen Dove
nominations, thirteen #1 singles, two gold records and a Grammy nod later, the
members of Avalon don’t really exhibit any burning need to vindicate
themselves.
In an industry now dominated by vocal groups created from the top
down such as N’Sync, Backstreet Boys, and Destiny’s Child, the award winning
CCM group no longer feels pressured to give an apologetic for the way they
began.
In fact, Jody McBrayer, Cherie Paliotta, Michael Passons, and Janna Long’s
shared history is enough to show that regardless of how they came together, four
individuals with obvious vocal talents, unique musical tastes and a shared
passion for ministry are going to create projects with an identity as pronounced
and a chemistry as unique as any group that might have honed their chops
together in someone’s garage or basement.
With the release of Oxygen, their fifth Sparrow
Records project (including Joy, the top-selling CBA Christmas recording for
2000), Avalon has not only maintained their position on the leading edge of CCM
vocal groups, but they seem through the consistency of their success over the
last several years to have reached a place of permanency within the genre. In an
industry that has room for only a certain number of artists at any given time,
and where most careers are leased on a month-to-month basis, Avalon has entered
the select circle of those who actually seem to own the space they occupy. Their
infectious pop sensibilities, creative vocal harmonies, and willingness to
stretch themselves and their audience with each new recording, have resulted in
an evolving, dynamic flexibility, a widening appeal, and a longevity that
already borders on permanence.
And yet, while their careers have
rocketed upward at an exponential rate and their schedules have grown
increasingly hectic (200 tour dates last year), the four members of Avalon seem
to be more centered and grounded than ever. Reflecting that anchoring spiritual
focus, the eleven songs on Oxygen all seem to revolve around a need, a hunger, a
desire to be more intimately connected with God, to strip away pretenses and be
drawn like a magnet to the One who alone offers satisfaction for the deep
longings of the soul.
Produced by Brown Bannister--with vocals produced by
Michael Mellett--Oxygen is probably the most musically sophisticated, and
lyrically honest of any Avalon release to date.
"It wasn’t a conscious choice
to put together an album about our need for God," Michael Passons says,
"it just happened to come together during a season when we’ve all
experienced our need for Christ in really tangible ways over the last year, so
those are the themes we naturally gravitated toward. We always pick songs that
we can ‘own’ at the time we’re singing them. This time we were just
realizing the depth of our need for God, a need as all- encompassing as our need
for the air we breathe."
In addition to the brooding title song
"Oxygen" (which was originally co-written and recorded by Mr. Mister’s
Richard Page, and rewritten by him specifically for Avalon), that need for God
is directly addressed in the percussive spunk of "Undeniably You," the
euro-pop stylings of "Never Givin’ Up," the driving creativity of
"Make It Last Forever" and the soulful textures of "By Heart, By
Soul," recorded with r&b legend Aaron Neville and also included on his
most recent project.
"There’s been a lot of
discussion in recent years about ‘crossing over,’" Jody remarks,
"but we’ve never concerned ourselves with that. Our focus has always been
to maintain our Christian stance and to fulfill the calling God has given us to
be a Christian group. We do believe, however, in ‘spilling over’. It would
be a contradiction if we, as Christians, were only willing to sing our gospel
message to people who already believe. So we try to be sensitive to any doors
that God might open for us to present the gospel to the culture around us.
Having this chance to record with Aaron Neville is something that will hopefully
expose a wider circle of people to God’s truth."
In the two years since their last non-holiday
release, the members of Avalon have gone through big changes in their own lives.
Cherie made the challenging transition from being the group’s new member to
being a seasoned veteran. Michael found himself dealing with the death of his
father which happened during the recording of In a Different Light. Janna Potter
married and changed her name to Janna Long. Jody both married and suffered the
loss of his father.
Far from throwing them off course
however, the changes and upheavals in their personal lives seem to have matured
them, even turning them outward toward new ministry opportunities. In the summer
of ‘99 all four of them stepped out of their comfort zones and traveled
together to Rio de Janeiro on a mission trip. There they visited the slums and
cardboard shantytowns of the populous Brazilian city, praying, performing for,
and offering hope to thousands trapped in crushing poverty and despair.
"There are days," Janna says, "when I
think this kind of life that we lead is really crazy. But there are other days
when I just say ‘God, thank you for letting me do this. Thank you for blessing
me with these opportunities.’ When you wait on God and follow His will and let
Him take care of the details, you’re always in the best place you can be,
because you’re always with God."
The recording process itself required a fair amount of waiting and patience from
Avalon this time around. Oxygen took longer than their previous efforts to
record for a couple of reasons. First, there is the self-imposed pressure to
raise the level of crafting on each successive record. Secondly, the songs that
were coming in just weren’t hitting the bullseye as far as the group was
concerned.
"We listened to hundreds of songs and heard a
lot of good ones," Jody explains, "but we decided to hold out for
eleven or twelve great ones. If we weren’t all absolutely passionate about a
song we agreed to wait until we found one we were passionate about. It paid off.
We got some amazing stuff."
Oxygen’s first single and
certainly one of the project’s more amazing cuts, is the theologically rich
portrait of Christ’s sacrificial love, "The Glory."
"I think audiences connect with the realness of
Avalon’s lyrics," Cherie says. "The words we sing reach deep, they
cut sometimes, they convict, they stir up. But this song is almost in a category
by itself. ‘The Glory’ describes how Christ suffered on the cross, but it
goes beyond the suffering to reveal the depth of love that compelled God to give
His only Son for us, and compelled Christ to be obedient through such a death.
There’s a beauty in that that gives me chills when I sing it."
"The Glory" has already
connected with radio by receiving 41 adds from 41 reporting stations - the first
single at radio to ever achieve 100% participation its debut week. "Make It
Last Forever," the first single issued to CHR, received an initial 14 adds
out of 19 reporting stations. This gives Avalon a total of 55 adds in just one
week, which is an unprecedented mark in not only Avalon’s radio history, but
for Christian radio as well.
Personally effected by the redemptive message they
sing about night after night, the members of Avalon expect that Oxygen will
prove to be a springboard for increased ministry opportunities.
"The gospel has been a focal
point for Avalon from day one," Michael remarks. "We present the
gospel every time we sing and we give an opportunity for people to respond. But
in conjunction with that it’s also our goal to serve, to be servants in the
way that Christ was a servant. We want our lives to speak as loudly as our
words. In an industry where it’s easy to be served, we’re trying to be the
opposite."